How Website Management Services Helped a Local Painter Book Local Leads Quickly and Reach the Top of Google Rankings
“A lot of people like the website. I used to rely only on repeat clients and word of mouth, but now people are finding me on Google and calling directly from the website. It’s made a huge difference.”
Website Package
Inbound Growth Engine
- Everything in the Lead-Ready Presence Package, plus:
- Content & SEO Growth System
- Built on an expanded multi-page site structure tailored to your services and location targets
- Ongoing content development to support SEO strategy and lead generation
- Flexibility to evolve your site with new services, city pages, or campaign content as needed
- Review & Reputation Management
- Automated review request system with QR codes and links
- Help collecting and showcasing client reviews
- Lead Tracking & Reporting
- Monthly lead reports with call tracking and form submission stats
- Quarterly review call to refine strategy
The Challenge
Brush Masters Painting had a solid reputation locally, but their business relied almost entirely on word of mouth. Without a website or verified Google Business Profile, they were missing out on online searches in their own area and had no way to show up in Google Maps or Search results.
Our Approach
We created a clean, mobile-optimized website that showcased Brush Masters’ reputation, service area, and professionalism. During our research, one issue came up again and again in homeowner reviews of other painting companies: a lack of care in protecting furniture, floors, and property. We built that insight into the content strategy—highlighting Brush Masters’ commitment to cleanliness, preparation, and respect for their clients' homes. The tone was direct and reassuring, crafted to align with how local homeowners search and evaluate contractors—and was already reflected in Brush Masters' reputation. Paired with a fully verified and optimized Google Business Profile, the site now acts as a clear, trustworthy entry point for new leads.
What Changed
Since launching in mid-March 2025, Brush Masters Painting has quickly climbed local rankings—appearing 1st for terms like "exterior painter Jenison" and "interior painter Jenison”, 2nd for "painting company Jenison", "painting contractor Jenison", "commercial painter Jenison" with other nearby cities following closely behind. This is quite the feat considering there are hundreds of painters in the area. The verified Google Business Profile began generating visibility immediately, and the new website now gives customers a clear way to learn more and reach out. Engagement time has been strong, and performance has been consistent in the months since launch.
What’s Next
The next step for Brush Masters is to begin collecting Google reviews to further improve their rankings, especially in Google Maps. Expanding the site with location-specific service pages—such as "Exterior Painter in Grand Rapids"—can help capture even more relevant searches and generate consistent inbound leads.